The Global Toilet Paper Market size is expected to reach $38. 3 billion by 2027, rising at a market growth of 5. 8% CAGR during the forecast period. Toilet paper, commonly known as toilet roll, is a form of tissue paper that is a must-have item in households.

In most developed countries, toilet paper has become a necessity for bathroom hygiene. It is a versatile product that is also used in the bathroom to remove makeup and spillage. Home care items, including toilet care, are widely used to care for the household as well as to meet the needs of people’s well-being and health.

Germs, dirt, microorganisms, and other contaminants on the surface have become a source of a variety of diseases and ailments. As a result, new ways for preserving home hygiene have emerged as a result of product invention and development. The introduction of new technology gadgets that utilize toilet care disinfectants and cleaners has simplified the cleaning procedure and the use of home care goods. Furthermore, rising hygiene awareness in both emerging and developed countries has surged the demand for toilet paper in the market.

COVID-19 Impact
In terms of sales and demand, the COVID-19 pandemic has had a favorable impact on the toilet paper sector. During the early stages of the lockdown, the market saw an increase in demand for toilet paper. In industrialized countries, toilet paper is a necessary item, and the lockdown triggered a panic buying among customers. The COVID-19 has increased demand for tissue papers, with people focused on self-hygiene as a result of the virus’s spread and chose to carry things for themselves, as well as people who began stockpiling up supplies as practically the whole world went into lockdown, have fuelled its demand in the initial phase of the pandemic.

Market Growth Factors:

Expansion of tourism sector in the world

There is an expansion in the travel and tourism sector of the world, which would contribute to demand for various hygiene products including toilet paper. The craze of travelling among millennial in various nations would surge the demand for hospitality services across the globe. Furthermore, increased consumer awareness of health and rising concerns regarding hygiene has surged the use of tissue paper products in office buildings and commercial settings. In addition, toilet papers are also used as facial tissue in a number of regions around the world, particularly in urban areas, which would augment the product demand. Also, the production of specialist tissues such as premium ornamental, glazed, and printed varieties is boosting product sales dramatically.
Rising importance of personal care and sanitation
With the rising focus on the maintenance of personal hygiene and sanitation, the demand for various personal care & hygiene products. The World Health Organization (WHO) reported that overall worldwide healthcare spending increased to USD 7.8 trillion in 2017, up from USD 7.6 trillion in 2016. Furthermore, the need for toilet and bathroom accessories, as well as cotton towels, is growing as residential sector expands. In addition, the growing number of nuclear families and the high rate of urbanization boost disposable sanitary item sales, consequently increasing market demand. Additionally, the continuous development of infrastructure associated to convenience stores and retail complexes facilitates the consumption of personal care items.
Market Restraining Factors:

Growing concerns regarding environmental issues
There is an increase in the environmental issues, such as deforestation and global warming as a result of tree cutting, which would limit the availability of pulp-based products. In addition, the vast number of locally organized and disorganized tissue product makers has an impact on the businesses of the significant connected corporations. Furthermore, supply chain disruptions as well as trade impediments imposed by numerous countries hamper enterprises’ ability to expand into international markets and stifle market growth.
Distribution Channel Outlook
Based on Distribution Channel, the market is segmented into Offline and Online. The online segment acquired a substantial revenue share. It is owing to the shifting consumer preference towards online shopping. In addition, the convenience, discounts offered by e-commerce site and the doorstep delivery feature would further accelerate the growth of this segment over the forecast period.
Type Outlook
Based on Type, the market is segmented into one-ply, Two-ply, and Others. Two Ply segment acquired a substantial revenue share. Tissue strength increases as the number of plies increases. As a result, individuals are increasingly asking for items with 3, 4, and even 5 plies.
End User Outlook
Based on End User, the market is segmented into Commercial, and Residential. The residential sector procured a significant revenue share. This growth is attributed to the high usage of toilet papers at households across developed nations like the US and Canada.
Regional Outlook
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America emerged as a leading region in the toilet paper market with the maximum revenue share. This is largely attributable to the United States, which is the world’s greatest consumer of toilet paper. Because US customers have a propensity of using too much toilet paper, they consume more than a fifth of the world’s toilet paper. They also have the greatest per capita usage of toilet paper in a year.